Link Building Basics for Fashion Bloggers
When it comes to increasing traffic to your blog, posting engaging, fabulous fashion content that’s on point, is the best way forward. However, you can always boost this winning approach through a simple technique called link building.
While there is no hard and fast formula for creating sizzling content, since that’s up to your own instincts and judgement, there are tried and trusted techniques for highly-effective link building. Check out our basic guide to link building techniques that will work for you down below.
Getting to Grips with Link Building Techniques
What’s so important about link building? If you’re a blogger that wants to take your chosen path seriously and build up a substantial audience, link building is a must-know technique for your success. Essentially, link building serves two main functions – creating web visibility, and creating lasting, strong networks.
Good link building helps to facilitate that vital connection between the provider and the searcher. The more backlinks you can create, that is, links that actually point back to your site, the better. This is because visitors to other related sites and blogs are more likely to stumble upon your blog, which is why networking with other bloggers and content providers is so important.
Another way to think of links is to think of doors that lead from one web page or website to another. The more doors you create, the higher the chances are that the sort of visitors that you are trying to target will open them. At the same time, when linking with other bloggers and known authorities within your field, you’re creating a web of related content and a strong niche within a huge industry.
If all that wasn’t enough, it’s also worth pointing out that link building is a very powerful tool in the SEO (Search Engine Optimisation) arsenal. In fact, SEO is a significant part of the Google ranking algorithm, so the more links (both outgoing and incoming) you create, the higher your page will rank in Google search results.
Your Basic Link Building Checklist
Get started with your link building empire by following this basic link building checklist:
1. Quality Trumps Quantity
Don’t be tempted by the idea of getting as many links established on as many sites as you can. When it comes to building links that work for you, quality trumps quantity every time. Instead of wasting time linking to sites with poor reputations or known spammers, consider just one link on a high-traffic site with an excellent reputation. Google takes a dim view of bloggers that link to untrusted sites, as well as irrelevant (spam) links. In this way, you will not only be able to avoid any dreaded Google penalties but you will also ensure that your blog does not suffer from ill repute.
2. Network with Other Fashion Industry Bloggers
Creating strong networks with other bloggers within your niche, or within the greater online fashion world, is a great way to strengthen your blog. This is especially useful if you’re just starting, since being able to tap into the minds of experienced fashion bloggers is invaluable.
3. Consider Becoming a Guest Blogger
Guest posting is a very common link building technique that is used by bloggers in all fields and all niches. Again, if you’re still relatively new or looking to really increase your reach, writing blogs on other websites as a guest blogger is a great way to go. In fact, writing guest blogs on well-established and respected sites is the number one method that most bloggers use to create strong backlinks to their blogs.
4. Do Keyword Research
Keyword research is an invaluable tool in discovering what your potential readers are actually searching for. Google offers a fantastic keyword research tool that tells you which keywords are being searched the most. This will allow you to add these specific keywords in your blog posts, pushing them higher up in Google's search results pages.
Getting Going with the Basics While there are many other techniques that bloggers will use to generate traffic to their sites, link building remains one of the most effective. While it may at first seem a little confusing or even daunting, simply following the basic link building techniques described here, will be more than enough to get you going. You’ll soon find that link building is easy and fun, as you begin to create strong bonds and networks with other bloggers and watch your blog go from strength to strength.